Graded Receives Top Global Communications and Marketing Award
Posted 12/08/2020 09:00AM

Graded has been named an international finalist in the 2020 Council for Advancement and Support of Education's (CASE) Platinum Awards for its video "Have You Ever Wondered?" CASE's Platinum Awards recognize the best-of-the-best programs and practices in educational advancement globally. 

The video, which demystifies giving to Graded, was a finalist in CASE's Latin America's Regional Competition and subsequently advanced as one of just four international finalists in the Global Platinum Communications and Marketing Category. Judging criteria included creativity, innovation, strategic use of resources, audience engagement, and the ability to demonstrate significant results.

On a shoe-string budget, Graded's Office of Institutional Advancement, in partnership with the production company FILMISTAS, cast Lower and Middle School students in this short video which illuminates the different ways that members of the Graded community can help support the school.

"We have made significant progress in the last several years in educating our stakeholders about philanthropic opportunities," says Susan Clain, Graded's chief strategic communications and advancement officer. "Video has proven to be a highly effective medium to engage our audience, convey the differences between Graded's long- and short-term fundraising initiatives, and demonstrate how far Graded has come with respect to giving."

The CASE Platinum Awards recognize exceptional programs and practices in the areas of communications, fundraising, and alumni affairs. Sue Cunningham, CASE president and CEO commends Platinum Finalists who "are indeed in rare company" for their success in advancing their institutions. "To be named a finalist in this global award competition is indeed a distinction worth noting and celebrating," asserts Cunningham.

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